What Great Brands Do

What Great Brands Do

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Denise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book.aquot; a€”Om Malik, founder, GigaOM aquot;Denise Lee Yohn beautifully highlights some of the most beloved brands and how theya#39;ve separated themselves from the ...

Title:What Great Brands Do
Author: Denise Lee Yohn
Publisher:John Wiley & Sons - 2013-11-20

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