Understanding Services Management

Understanding Services Management

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Langeard, Eric, John E.G. Bateson, Christopher H. Lovelock and Pierre Eiglier, Services Marketing: New Insights from Consumers and Managers, Marketing Science Institute, ... Lovelock, Christopher H., a€œCultivating the Flower of Serviceanbsp;...

Title:Understanding Services Management
Author: University College Dublin. Graduate School of Business
Publisher: - 1995

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