The SAGE Handbook of International Marketing

The SAGE Handbook of International Marketing

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In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.Alliances may be created by competitors, such as Autolatina, the distribution alliance between Ford and Volkswagen in South America ... such as Toyotaa#39;s supplier network in Japan (Dyer and Nobeoka 2000); between manufacturers and distributors, such as the ... Similarly, alliances may involve complex activities, such as research and development (Oxley and Sampson 2004) or focus on a narrow set ofanbsp;...

Title:The SAGE Handbook of International Marketing
Author: Masaaki Kotabe, Kristiaan Helsen
Publisher:SAGE - 2009-01-30

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