The Fortune at the Bottom of the Pyramid
Collectively, the world's billions of poor people have immense untapped buying power. Prahalad's global bestseller shows why companies can't afford to ignore qBottom of the Pyramidq (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation companies will need to profit in emerging markets, and using those innovations to become more competitive everywhere.Collectively, the worlda#39;s billions of poor people have immense untapped buying power. Prahalada#39;s global bestseller shows why companies cana#39;t afford to ignore aquot;Bottom of the Pyramidaquot; (BOP) markets.
| Title | : | The Fortune at the Bottom of the Pyramid |
| Author | : | C. K. Prahalad |
| Publisher | : | Pearson Prentice Hall - 2006-01 |
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