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Business strategy simulation which teaches the integration of all the functional areas of a business with a customer oriented perspective from product development to production to finance, tied all together. Participants compete against each other for customers in the simulated marketplace.Example family vehicles are the Ford Taurus, Honda Accord, and Toyota Camry. Luxury Luxury vehicles are high priced cars with top of the line features and performance. Price in the early periods is typically in excess of $30, 000. Engineanbsp;...

Author: Thomas C. Kinnear, Michael Deighan, Stuart W. James, J. Paul Peter
Publisher: - 1999-08-01

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