Rural Marketing: Text and Cases

Rural Marketing: Text and Cases

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Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that inTarget Markets and Competition a€œLG Indiaa#39;s vision is to reach every consumer in the country via a route that is most befitting when it comes to practicality. ... Exhibit 6.1 4 Aa#39;s Framework of Marketing cricket game in TV sets wasna#39;t the only a€œgo locala€ innovation. ... empowered to directly linkto the central billing system for orders, 230 service centres and 2, 600 mobile authorized service personnel for villagesanbsp;...

Title:Rural Marketing: Text and Cases
Author: Krishnamacharyulu
Publisher:Pearson Education India -

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