Nachhaltige Markendifferenzierung von Commodities

Nachhaltige Markendifferenzierung von Commodities

4.11 - 1251 ratings - Source

Tim Bohmann erarbeitet im Rahmen der identitActsbasierten MarkenfA¼hrung ein detailliertes VerstAcndnis von Commodities, auf dessen Basis er sechs commodity-spezifische MarkendifferenzierungsansActze herleitet.AAKER, D. (1991): Managing brand equity: Capitalizing on the value of a brand name, New York 1992. AAKER, D. (1992): Management des Markenwerts, Frankfurt a.M. 1992. AAKER, D. (1996): Building Strong Brands, New York 1996.

Title:Nachhaltige Markendifferenzierung von Commodities
Author: Tim Bohmann
Publisher:Springer-Verlag - 2011-01-19

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA