Aaker, David A. (Building Strong Brands 1996): Building Strong Brands, London 1996. Aaker, Jennifer L. (Brand Personality 1997): Dimensions of Brand Personality, in: Journal of Marketing Research, Jg. 34., Nr. 3, S. 347-356. Aaker, Jenniferanbsp;...
Title | : | Marken verbinden! |
Author | : | Natalie Neumann |
Publisher | : | BoD – Books on Demand - 2010 |
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