Institutional discourse in cross-cultural contexts
Our main focus lies on conflict resolution in service encounters, and more specifically, on customer complaints, which are ... 2005; Zabava Ford 2001) but are of great importance in marketing (e.g. Forsyth 1999; Kelley aamp; Davis 1994; Mattson etanbsp;...
| Title | : | Institutional discourse in cross-cultural contexts |
| Author | : | Ronald Geluykens, Bettina Kraft |
| Publisher | : | - 2008 |
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